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본 글은 라디오코리아 구인 게시판에 게제된 내용입니다.
안녕하세요.
당사는 국내 유명 대기업의 미국 지사로서 마케팅 부서를 이끌어 갈 인재를 구하고 있습니다.
Job Title: Marketing Manager
Responsibilities:
• Strategize, manage, and optimize our performance marketing channels (Facebook, Instagram, Google, YouTube, TikTok, and more) for acquisition
and retention across our various business units.
• Craft communications strategy for influencers that support positive relationships with both organic and paid influencers and growth in brand
awareness, equity, and performance.
• Managing Amazon advertising campaigns and listing maintenance/optimization
• Manage the entire paid media strategy and campaign execution to increase lead generation and optimal ROAS.
• Develop and implement testing strategies to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting
strategy to maximize full-funnel performance.
• Track campaign pacing and performance, ensuring accurate and timely delivery of budget
• Coordinating all influencers' giveaways to launch cross-functional digital promotions
• Stay on top of the always-evolving social media landscape, from industry news to emerging technology
• Manage our social media accounts (responding to customer messages/comments accordingly) on all platforms: FB, Instagram, YouTube, and TikTok
• Work with in-house graphic designers to create organic and paid social media campaigns across all platforms
• Track digital marketing trends within our industry and ideate campaigns revolving around these trends
• Manage Google advertising account (search, shopping, and display ads)
• Report social media campaign activities and results to management on a regular basis
Qualifications:
• 6+ years of experience in relevant fields (digital marketing, performance marketing, influencer marketing)
• Knowledge in Shopify usage (preferred)
• Experience in strategy, building, and scaling acquisition and retention channels
• Thorough understanding of social media
• Management of technical tools and implementation of testing opportunities
• Experience building and scaling acquisition and retention channels, managing technical tools, and implementing testing opportunities
• Excellent Excel and critical thinking skills - must be able to interpret raw data into meaningful insights, KPIs, and narratives
• Proficient in the economics of performance marketing
• Computer literate with a high degree of proficiency in Microsoft Office including Word, Excel, and PowerPoint
• Passionate about performance marketing/growth marketing
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creative, enthusiastic, self-motivated, self-directed, detail-oriented, and willing to grow
• Ability to multitask, and prioritize effectively
• Bilingual in Korean & English (strongly preferred)*
• Experience with kitchen appliances & living appliances (preferred)
• Eligible to work in the US
*BENEFITS*
- Medical / Dental / Vision / Life 보험 (PPO, 100% 제공)
- Paid Vacation / Paid Holidays / 401K (4% Matching)
- 점심 식사 제공
연봉: 전 직장 대비 상향 조정 기본
Report line: CEO
근무지: Cerritos /CA
근무 형태: Full time / 대면 근무 (remote 아님)
비자 지원 불가
지원 이메일 주소: HR@jobguideusa.com
감사 합니다.
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